Extension 2: Ft Lauderdale – Saturday, Nov. 5, 2011





The Ft. Lauderdale Workshop invites you to participate in an exciting full-day discussion about process perspectives of the RBV. We will provide bus transportation to bring participants from the main conference hotel to the workshop. If you prefer to drive, here is the map link to the extension workshop, which is located at 1000 Sawgrass Corporate Parkway, Suite 150, Sunrise, Florida 33323. The University of Florida Sunrise Center is the building on the Northeast corner of the intersection of Sawgrass Corporate Pkwy and NW 8th St. The closet airport is in Ft. Lauderdale (FLL), which is 25 miles away from the extension workshop.

Workshop Overview

As firms increasingly navigate fast changing competitive environments, their ability to renew their resources and capabilities in a timely manner has become critical to survive and generate profitable growth. Most companies today need to supplement their organic growth efforts with a series of acquisition deals, alliances, licensing agreements and various forms of investments. Yet, very few firms have developed systematic practices for managing resource acquisition. The panel on ‘Resource Acquisition’ will present cutting edge research on a disciplined approach for selecting the right mode of resource acquisition and for governing the mode of strategic alliances.

The panel on ‘Resource Development/Deployment’ will discuss how to identify resources for value capture. In contrast to the creating of value with resource development, resource deployment emphasizes the capturing of value. The contrast highlights the role of the environment in which rent is realized. Rent realization involves the discovery of opportunities for products, the decision to pursue certain opportunities, the deployment of existing resources, the development of missing resources, and the marketing and profiting from products. Overlooking the deployment aspect of resources can account for much of the difficulty in identifying the resources for value capture.

The panel on ‘Resource Redeployment’ will discuss the flexibility in the evolutionary pathways of resource deployment. Such flexibility through the joint lenses of resource-based theory and real options and other perspectives motivates researchers to reconsider market exit/entry, business restructuring, and corporate renewal.

In managing resources, when is it more valuable to commit toward a fixed developmental path and hence forego the flexibility of changing the path and directions? The ‘Debate on Commitment vs. Flexibility in Resource Development and (Re)Deployment’ will address the conditions under which it may be more valuable to commit and give up the benefits of flexibility. Resource accumulation, for instance, requires early commitment because the lag in resource accumulation is a source of competitive advantage in the form of imitation barrier. In contrast to resource accumulation with its emphasis on lead time, resource development, and (re)deployment contain more flexibility and possibility for change.

Ft. Lauderdale Workshop Program

Bus Departs from Loews Miami Beach Hotel in the morning at 8:00am
Panel 1: Resource Acquisition (9:00am – 10:30am)
Laurence Capron, Insead
Will Mitchell, Duke University
Jeff Reuer, Purdue University
Panel 2: Resource Development/Deployment (11:00am – 12:00noon)
Joe Mahoney, University of Illinois-Urbana
Frank Rothaermel, Georgia Institute of Technology
Lunch (12:00noon – 1:30pm)
Bus Departs from Workshop at 12:00noon (for those who can join us only for half a day in the morning)
Bus Departs from Loews Miami Beach Hotel at 12:45pm (for those who can join us only for half a day in the afternoon)
Panel 3: Resource Redeployment (1:30pm – 3:00pm)
Russ Coff, University of Wisconsin
Tim Folta, Purdue University
Mike Hitt, Texas A&M University
Panel 4: Debate on Commitment vs. Flexibility in Resource Development and (Re)Deployment (3:30pm – 5:30pm)
Marvin Lieberman, University of California-Los Angeles
Will Mitchell, Duke University
Goncalo Pacheco de Almeida, HEC
Bus Departs from Workshop at 6:00pm and Returns to Loews Miami Beach Hotel by 7:00pm

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Strategic Management Society