Session 197

Unique Perspectives to Strategy Practice Research

Track J

Date: Tuesday, November 8, 2011


Time: 11:15 – 12:30


Room: Crown Conch

Session Co-Chairs:

  • Brian Boyd, City University of Hong Kong
  • Andreas Raharso, Hay Group

Title: Between Work and Play: A Recontextualization Perspective on Strategy Processes in Online Gaming Communities


  • Mikko Vesa, Hanken School of Economics
  • Eric Breit, Hanken School of Economics

Abstract: Today, strategy has diffused widely into society. In this paper we examine how strategy is impacting virtual gaming organizations. By studying strategy work inside the massive multiplayer game World of Warcraft, we adapt a discursive recontextualization perspective to examine how strategy transfers from working life into the sphere of games; creating a hybrid practice which gamers use to make sense of their environment. Our contribution is threefold. Firstly, we present the first systematic exploration of strategy practice in virtual organizations. Secondly, we show what happens to strategy when it is adapted into an entirely new environment; the computer game. Thirdly, we argue that the computer game as a medium of socialization into strategy has profound impacts for the future of strategy in work-life organizations.

Title: Extending the Reach of SaP Through Dynamic Capabilities


  • David Mackay, University of Strathclyde
  • Fran Ackermann, Curtin University

Abstract: Strategy as practice research studies might benefit from augmentation by alternative theoretical perspectives as a means to generate more focussed empirical findings and also deepen explanatory potential by linking into broader strategic management literature (Jarzabkowski and Spee, 2009). We propose that the Dynamic Capabilities perspective – which addresses organizational capacity for achieving intermediate resource base outcomes – might be appropriately leveraged to extend the Strategy as Practice perspective. We explicate a selection of focal concepts from literature where the two perspectives arguably align and through an example, show how workable conceptual overlaps with a DC perspective can be used to direct SaP empirical research and provide fertile ground for generating deep, practitioner relevant insights.

Title: The Role of Effective Email in Strategy Execution


  • Andreas Raharso, Hay Group

Abstract: Within the last decade, email has been increasingly adopted as the most commonly used communication tool in the corporate workplace. However, its role in strategy execution has not been clearly explored. Through this paper, we urge business leaders to review the importance of email in strategy executions. We will discuss how business leaders can make use of email with appropriate face-to-face communication to persuade their people in accepting novel ideas. We advance the current literature by highlighting that emails with elements of logic, engagement, clarity and familiarity can build trust and identifying email as a form of tool that is not only crucial in the communications but, if successful, ultimately accounts for an affordable, effective and convenient way of implementing strategies for the business leaders.

Title: Towards a Video-Based Analysis of Conversation in Strategy Workshops


  • Maureen Meadows, Coventry University
  • Frances O'Brien, Warwick University

Abstract: This paper explores video data of strategy workshops using scenario planning in a major organisation in the transport sector. The strategy literature contains calls for greater access to the strategising process and to conversations about strategy between senior managers. There is also a need for further research into how strategy tools such as scenario planning are used. In this paper the authors describe the use of conversation analysis and video analysis to explore key fragments of discourse, to reveal how strategic recommendations emerge. Further research into the use of conversation analysis and video analysis to study strategy workshops is called for.

All Sessions in Track J...

Sun: 09:30 – 10:45
Session 325: Strategy Process and Practice Research in Perspective and Future Directions
Sun: 11:15 – 12:30
Session 329: Open Innovation: How CERN Bridges Global Institutions
Sun: 13:45 – 15:00
Session 332: Strategizing Across Cultural Boundaries
Mon: 08:00 – 09:15
Session 194: The Uses and Abuses of Strategic Tools and Strategy Workshops
Mon: 13:30 – 14:45
Session 195: Counter-Intuitive Practices and Ambidextrous Effects in Strategizing
Mon: 15:15 – 16:30
Session 196: Improving Management Practice Through Strategizing Practice
Tue: 08:00 – 09:15
Session 198: Strategizing from Multiple Stakeholders
Tue: 11:15 – 12:30
Session 197: Unique Perspectives to Strategy Practice Research
Tue: 14:15 – 15:30
Session 199: Strategic Planning and Organizational Performance
Tue: 16:00 – 17:15
Session 200: Managerial and Strategizing Cognitions of Strategic Work
Wed: 08:00 – 09:15
Session 312: Balancing Multiple and Competing Interests in Strategizing

Strategic Management Society